Wednesday Word: Moonshot

By Angie Vroom

"We choose to go to the Moon! ... We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win ..."


Kennedy's iconic 1962 speech and call to action launched the literal idea of the moonshot to the fore of the nation's consciousness. Combining broad creative, energetic, financial, and technological resources with a powerful spirit of aspiration, dedication, and competition (the desire to beat the Soviet Union to the moon)- led to rapid and awe-inspiring innovation and, in less than a decade, the achievement of that lofty goal. 


Today that aspirational, big picture-seeing, problem-solving dynamic is alive in the practice of "moonshot thinking." Re-popularized by Google X and other visionary projects (President Obama and Vice-President Biden even named their mission to cure cancer Cancer Moonshot 2020) and the growing impulse to start tackling some of the biggest challenges facing humanity, a moonshot (as defined by Google X) is a vision that:


* Addresses a huge problem

* Proposes a radical solution

* Uses breakthrough technology


The understanding is that while aiming to address the biggest questions and challenges, we tap into the innate powers of imagination and visionary thinking- rather than getting stuck in the more common slow-and-steady, one small piece-at-a-time approach to change, we look the big things in the face and take daring action. 


At HiddenGenius we embrace this vision, challenge, and mindset wholeheartedly. When a need for innovation becomes clear we want to facilitate the most effective and direct path to the actual realization of that innovation. Our moonshot is to create the world's largest community of innovators, creators, big-idea havers, competition sponsors, engineers, artists, students, theorists, and makers of all kinds- combining the "best of our energies and skills"--  all sparking competitions, shaping them, competing, and then actually creating new technologies that make our lives better, individually and globally. 


As astophysicist Subrahmanyan Chandrasekhar once said, referencing Icarus, one of the original moonshot (sunshot?) thinkers, "Let us see how high we can fly before the sun melts the wax in our wings."


Join us. 

Moon landing